Abloom is a pioneering venture in zero-waste packaging design for cosmetics, emphasizing inclusivity and sustainability. Inspired by insights gathered from diverse interviews on beauty standards, this project challenges traditional norms by creating a universal makeup product.

The packaging features compostable seed paper that allows consumers to grow their own fruits, vegetables, flowers, and herbs, reinforcing the concept of zero waste. Each box includes quotes from interviewees, fostering an emotional connection to the product.