Inspired by the concept of endless learning and adventure, Endless Adventure embarks on a journey to rebrand the Copenhagen Zoo with a playful and lighthearted twist. Centered around the infinity symbol, the design symbolizes the boundless wonders awaiting visitors. Even during the grey and cold months, this design aims to create a lighthearted and new approach to the Copenhagen Zoo’s branding. Focused on interactivity and catering to families, the aim is to transform the zoo into an immersive experience where every visit is a journey into the infinite realms of wildlife discovery.